International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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A DICHOTOMY BETWEEN SOCIAL MEDIA AND PURCHASING DETERMINANTS: AN EMPIRICAL INSIGHT.

    2 Author(s):  ARBAAZ AHMED,DR. MANOJ KUMAR

Vol -  15, Issue- 10 ,         Page(s) : 18 - 25  (2024 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

The impact of social media on consumers purchasing preferences about FMCG in metropolitan cities is significant. Social media platforms such as Instagram, Facebook, Twitter, and YouTube allow consumers to easily research products, compare reviews, and ask questions to others which influences their decision on what to purchase.

Abdel, M. (2015). The role of social networks in influencing the purchasing decision of the consumer via the internet. The Jordanian Journal of Business. 11 (1), 1-10.
Al Jahwari, S., C. A. Joshi, and A. Al Mandhari (2020). Impact of social media on consumer buying behavior in Oman: An Exploratory Study. Global Scientific Journal, 8(9), 434-450

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