International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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CULTURAL DIFFERENCES AND THEIR IMPACT ON GLOBAL DIGITAL MARKETING STRATEGIES
1 Author(s): MANDEEP SINGH
Vol - 14, Issue- 12 , Page(s) : 187 - 200 (2023 ) DOI : https://doi.org/10.32804/IRJMST
The rapid globalization of digital platforms has enabled businesses to extend their reach to audiences around the world, but cultural differences present a significant challenge in creating effective global digital marketing strategies.