International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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MAXIMIZING TOURISM POTENTIAL: THE IMPACT OF MARKETING STRATEGIES ON UTTAR PRADESH'S TOURISM SECTOR

    2 Author(s):  WARSHI SINGH , PROF. VAISHALI DHINGRA

Vol -  15, Issue- 5 ,         Page(s) : 33 - 36  (2024 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

This paper explores the impact of marketing strategies on Uttar Pradesh's tourism sector, elucidating the significance of innovative approaches in maximizing the state's tourism potential.

Ministry of Tourism, Government of India. (2003). Incredible India campaign: Showcasing Uttar Pradesh's cultural heritage. Journal of Tourism Promotion, 15(2), 78-91.
Verma, R. (2005). Regional tourism campaigns: A targeted approach to promoting Uttar Pradesh's destinations. Tourism Marketing Review, 10(4), 200-215.

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