International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 17    Submit Your Rating     Cite This   Download        Certificate

A STUDY ON FACTORS INFLUENCING CUSTOMERS’ INVESTMENT BEHAVIOR TOWARDS INSURANCE PRODUCTS

    2 Author(s):  MS. PRIYANKA SINGH,DR. VINITENDRA PRATAP SINGH

Vol -  15, Issue- 5 ,         Page(s) : 21 - 32  (2024 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Insurance penetration in India significantly lags behind that of developed nations, where nearly all individuals have coverage, reaching a saturation point. insurers must prioritize the satisfaction and retention of policyholders while attracting new business through innovative, need-based products.

Alamelu, K., & Indhumathi, G. (2017). Investors Perception towards Mutual Funds in Madurai District, Tamil Nadu. International Journal of Engineering Development and Research, 5(3), 1171-1175.
Arpitha Naik., & Pramod, S. G. (2020). A Study on Investors’ Perception Towards Mutual Funds with Due Reference to ‘SBI Mutual Funds’. In International E Conference on Adapting to the New Business Normal – The way ahead, India. ISBN: 978-93-83302-47-5.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details