International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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FACEBOOK CHANGE: A REVIEW OF CHANGE MANAGEMENT STRATEGIES IN ADOPTING DISRUPTIVE INNOVATION

    3 Author(s):  DR.NEHA GUPTA,MS. SHRIYEA DHINGRA,MR. HITESH NARAYAN CHAUDHARI

Vol -  15, Issue- 5 ,         Page(s) : 11 - 20  (2024 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

In this article, we take a look at Facebook's approach to managing change during the introduction of a new, potentially disruptive technology. In order to be at the forefront of the social media business, Facebook has developed numerous game-changing features over the years.

Christensen, C. M., McDonald, R., Altman, E. J., & Palmer, J. E. (2018). Disruptive innovation: An intellectual history and directions for future research. Journal of management studies, 55(7), 1043-1078.
FEENBERG, Andrew (2017), Technosystem: The Social Life of Reason, Cambridge: Harvard University Press.

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