International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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CULTURAL –SOCIAL IMPACT ON MARKET DECISION MAKING
1 Author(s): DR. VIPRA SHUKLA
Vol - 14, Issue- 12 , Page(s) : 26 - 29 (2023 ) DOI : https://doi.org/10.32804/IRJMST
This article focuses on the social and cultural forces that shape and affect individual behavior in the market environment. Every person reflects the interaction of his or her own unique personality with the collective forces of the culture and milieu in which he or she has developed and experienced life.