International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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TAXONOMIC REFLECTION ON EMPLOYER BRANDING: REVIEW OF THEORIES AND CONSTRUCTS
4 Author(s): MS. ANSHITA SRIVASTAVA, DR. NIDHI SHUKLA, DR. VIBHUTI TRIPATHI,DR. RAJLAXMI SRIVASTAVA
Vol - 10, Issue- 6 , Page(s) : 149 - 166 (2019 ) DOI : https://doi.org/10.32804/IRJMST
Relentless competition has injected a new avenue of Employer branding in the existing knowledge of branding. Frugal traces of branding organizations as gainful Employers are found in the literature. Employer Branding has offered opportunity for employers to emerge as ‘employee oriented’.