The world is currently facing the environmental issues which influence the consumptions patterns of human .Concern over the environmental impact of business has been discussed for decades among environmentalists. Businesses are being encouraged to adopt more environmentally friendly businesspractices and are carefully monitored for their environmental performance. Individual consumers now incorporate environmental or green factors into their buying behavior, be it by consuming less,consuming locally, purchasing environmentally friendly products, recycling, and sharing, among many approaches to improved, greener consumer behavior.This study provide a better opportunity to examine how environmental issues are important in consumer decision making process and what are the important factors that affecting the consumers while taking decision.The purpose of this research is to contribute to a better understanding of deeper motivations and inhibitors of green consumer behavior.