International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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RECENT TRENDS IN ONLINE MARKETING UNDER THE SCENARIO OF COVID-19 PANDEMIC

    1 Author(s):  DR.GANESH APPASAHEB JAGTAP

Vol -  13, Issue- 8 ,         Page(s) : 155 - 164  (2022 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Consumers in many OECD nations have considerably reduced their interactions as a result of the COVID-19 crisis. A significant portion of conventional brick-and-mortar retail has essentially been placed on pause, at least temporarily, due to self-imposed social isolation intended to prevent transmission and the severe confinement measures put in place in many OECD countries.

Martino, F., Brooks, R., Browne, J., Carah, N., Zorbas, C., Corben, K., Saleeba, E., Martin, J., Peeters, A., & Backholer, K. (2021). The Nature and Extent of Online Marketing by Big Food and Big Alcohol During the COVID-19 Pandemic in Australia: Content Analysis Study. JMIR Public Health and Surveillance, 7.
Wulandari, T. (2021). The Use of WhatsApp Business as an Online Marketing Communication Media for Beauty Brands During the Covid- 19 Pandemic in Indonesia.

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