International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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    1 Author(s):  FERRY BHATIYA

Vol -  12, Issue- 9 ,         Page(s) : 129 - 133  (2021 ) DOI :


The success of many Bollywood films has been dependent on the female characters of the individual films, which have seen their role develop from being just the eye candy for the audience to being the central character of the storyline. These genres of 'women-oriented' films made in every era of 100 years of the Indian film industry but their percentage has been less.

A.Foss, S. W. (2007). Theories of Human Communication. Wadsworth Publishing. Adorno, T. (2002). The Culture Industry. London: Routledge.
Aich, P. (2009). The Construction and (Re)presentation of Indian Women in Recent Mainstream
Western Cinema. MA Thesis: Washington State University.

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