International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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TROPES, GENDER AND EMOTIONS : THE CINEMATIC GAZE ON THE DEPICTION OF NARCOTICS AND ALCOHOLISM IN HINDI CINEMA

    2 Author(s):  SANTOSH KUMAR ,ANURAG GAUTAM

Vol -  13, Issue- 10 ,         Page(s) : 11 - 17  (2022 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Cinema is often relegated to a marginal space when it comes to its role in initiating and reinforcing discourses. The impact of cinema on popular culture is more than apparent, but there is a huge gap between the approaches taken up by Cinema scholars and movie enthusiasts in understanding the influence that cinema exerts on the society. Most of the cinema scholars choose one or two films as “representative cinema” to define a particular trait or trope. But they tend to undervalue or ignore the “run of the mill” films, which come and go at berserk rate, and are easily forgotten. These seemingly mediocre films try to cash in the tropes and tricks which are commercially viable in that period.

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Dasgupta, Satarupa. "The New Edge of Indian Cinema: An Analysis of the Treatments of Gender, Sexuality, and Matrimony in the New Indian Cinema in English." Asian Cinema 17, no. 1 (2006): 138-154. 

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