International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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CONCEPT STORES- FUTURE OF EXPERIENTIAL MARKETING

    2 Author(s):  SANJAY KUMAR,DR. PRASUN KUMAR

Vol -  13, Issue- 7 ,         Page(s) : 138 - 148  (2022 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

With the explosion of e-commerce on the retail scene, malls are improvising to rake in the footfalls by re-imagining and re-engineering themselves as ‘Consumer Engagement Spaces’. They are investing in experiential retail through the introduction of concept stores.

Adlakha, N. (2020, May 29). The future of Indian retail post-Covid. The Hindu .
Apparel Resources. (2019, February 18). Experiential Retail: Creating A Big IndustryBuzz . Apparel Sourcing Week.
Chakraborty, N. (2017, January 25). Lighting Up The Future: The making of killer experiential retail . Indiaretailing.com.

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