International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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THE PATTERN OF CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING: AN EMPIRICAL STUDY OF PRAYAGRAJ CITY

    2 Author(s):  AMIR MOIN KHAN, DR. SARITA MAXWELL

Vol -  13, Issue- 6 ,         Page(s) : 62 - 69  (2022 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Online shopping is a relatively new phenomenon in the realm of e-business, and it is unquestionably the way of the future in India. Despite the fact that internet shopping is immensely popular outside of India, its growth in the Indian market is still lagging behind the worldwide industry. The potential expansion and popularity of online shopping has prompted the notion of conducting a study on the subject, particularly in Prayagraj, which has a lot of potential for online shopping. The present research paper has used Qualitative and Quantitative research methods to study the overall purchase behaviour of consumers including their influencing factors, purchase pattern, and experience with online shopping.

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