International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 53    Submit Your Rating     Cite This   Download        Certificate

EFFECT OF SPIRITUALITY ON KHADI APPARELS BUYING INTENTIONS IN PRAYAGRAJ

    1 Author(s):  DR. SUDHANSHU SINGH

Vol -  13, Issue- 3 ,         Page(s) : 191 - 198  (2022 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Consumers, recently, have progressively turned to the marketplace in search of spiritual well-being. Today’s modern spiritual buyer seeks something more than the physical satisfaction of his wants. He seeks to “mould” his life by overwhelming products that offer well-being of his soul and answers queries associated with seeking higher means of life. Spirituality, with respect to marketing, could be a psychological feature variable that relates to several aspects of consumerism in terms of personal perceptions and behaviours. we are outlining consumer spirituality as the reticulated practices exercised while using market offerings that gives 'spiritual utility'.

Andrew, J. and Smith, D.C. (1996) ‘In Search of The Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products’, Journal of Marketing Research, 33, 174-187. 
Beinhocker, E., Davis, I. and Mendonca, L. (2009) ‘The Ten Trends You Have to Watch’,Harvard Business Review, Issue: July–August. 
Brecht, S. et al. (2011) Marketing 3.0: new issues in marketing. Stuttgart Media University, Germany. Cameron, J. (1992) The Artist’s Way: A Spiritual Path to Higher Creativity. Tarcher, New York. 

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details