International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING IN NORTH- EAST MUMBAI, MAHARASHTRA

    1 Author(s):  DR. J. P. DESHMUKH

Vol -  13, Issue- 3 ,         Page(s) : 66 - 72  (2022 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Internet has changed the mindset of the people throughout the world. It has changed the attitude and preferences of consumers for various products and services. Online shopping has emerged as blessing in the lives of people. Today major consumer’s gives preference for online shopping instead of physical shopping as it saves their time and other cost. This topic has taken to understand varying behavior of consumers through structured questionnaire of 120 respondents from North East Mumbai region.

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Bhatt, A. (2014). Consumer attitude towards online shopping in selected regions of Gujarat, Journal of Marketing Management, 2(2), pp 29-56

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