International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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A STUDY ON THE ROLE OF DIGITAL MARKETING ON STUDENTS PERCEPTION TOWARDS E-LEARNING AND THE IMPACT ON THEIR CAREER

    2 Author(s):  SHUBHANKHI ACHARJEE ,DR. SHAKIL ANWAR SIDDIQUE

Vol -  13, Issue- 2 ,         Page(s) : 70 - 76  (2022 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

The influence of digital media and marketing practices in the field of e-learning platforms has seen an immense rise during the lockdown in the past couple of years. This study evaluates and unravels the deeper impact it has created in the psychological change in the attitude of students and budding professionals. The learning being cost-effective, flexible, fast and enjoying an on unprecedented global reach internet marketing has brought different education techniques businesses to incredible gains. The virality of e-learning platforms is partially driven by psychological arousal.

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