International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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CHILDREN AS BRAND AMBASSADOR IN PEER TO PEER MARKETING

    2 Author(s):  PRERNA BHATIA ,DR. ANUDEEP RAWAL

Vol -  13, Issue- 2 ,         Page(s) : 37 - 48  (2022 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

In the early years of the 21st century, the growing influence of consumer societies on children concerned parents, educators and government officials. Advertising and marketing expenses for children have increased in India.

Alireza Naser Sadrabadi, Mahyar Kamali Saraji, Mohammad MonshiZadeh. (2018). Evaluating the Role of Brand Ambassadors in Social Media. Journal of Marketing Management and Consumer Behavior , Vol. 2, Issue 3 (2018) PP. 54-70.
Chaudhary, Monica. (2018). Profiling Children as Consumers: An Indian Study. Pertanika Journal of Social Science and Humanities , 26(4):PP.2523-2539.

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