International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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A STUDY OF GREEN MARKETING AND ITS IMPACT ON BUYING BEHAVIOUR IN DELHI (NCR )

    2 Author(s):  RITU KHERA,DR. GARIMA SHARMA

Vol -  12, Issue- 9 ,         Page(s) : 50 - 55  (2021 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Green marketing is going to be proactive topic with it steps into the world of the consumers where consumers are not only aware for the multiple brands and their perceived quality but also they have started to pay more attention to the environment and thereby becoming more eco friendly. Therefore the companies are also exploring the various ways for communicating with the customers so that customers can be retained as loyal for long by adopting green marketing. The aim of the study is how consumer buying behavior is affected by the green marketing. How demand could be enhanced by pursuing the green strategies.

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International Journal of Engineering Science Invention, Volume 2 Issue 12, PP.61-64

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