During this era of COVID-19, the business environment has become more dynamic and uncertain. Consequently, business organizations have adopted various strategies in order to survive during this pandemic. Likewise, a drastic change has been observed in the consumer buying behaviour. The consumer behaviour has been considered as a source of the competitive advantage for business organizations. Hence, the present study has been a modest attempt to analyze the impact of COVID-19 on the consumer behaviour. Further, the impact of COVID-19 on the consumer behaviour regarding the essential health products like facemasks and sanitizers, has also been focused in the study. For the purpose of the study, 216 respondents have been randomly selected. The primary data for the study has been collected through a well-designed questionnaire.