Green Marketing Also known as environmental or ecological marketing, green marketing is the promotion of various types of goods and services that are considered to be environmentally safe. These products are normally designed using natural or recycled materials, and are said to have little to no negative impact on the ecology of the planet. Many goods that meet this criteria are biodegradable, meaning they actually help replenish the planet rather than create an added burden to nature. The idea behind green marketing is to find ways to connect consumers who want to live a lifestyle that is as ecologically responsible as possible. This involves identifying the proper mediums to reach those consumers. For example, a green marketing campaign may involve the use of online advertising, since this approach does not require the use of paper products to create hard copy ads in newspapers or magazines. In the event that print media is used for advertising, the green marketing campaign may choose to place ads only in printed publications that make use of recycled paper.