International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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OPERATIONAL ASPECTS OF R&D AND MARKETING TO ENHANCE PRODUCT DEVELOPMENT CAPABILITY OF MANUFACTURING FIRM

    1 Author(s):  DR. JAYANT BRAHMANE

Vol -  12, Issue- 6 ,         Page(s) : 18 - 31  (2021 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Product development capability is central for manufacture advancement. Innovation need to be lined with introduction of new product, product quality control procedures, innovation in production processes and positioning of products in the marketplace. Customer satisfaction is also needed for product improvement and development. The key advantage is the integration of the product development processes and product life-cycle elements, thus obtaining lead time competitiveness and low product development cost. Marketing has distinct role in new product development to obtaining marketplace reaction for the product and product positioning.

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