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Volume -9 Issue - 8
Month [Year] -- August [2018]
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   No of Download : 20    Submit Your Rating     Cite This       Full Article
Abstract

Theory of Planned Behavior Model states that three construct; attitude, subjective norms and perceived behavioral control together frame individual’s behavior and intension This study proposes theory of planned behavior model to explore what kind of factors affect in forming customer perception and designing marketing strategies towards organized retail. The proposed model is empirically tested by using data collected from a questionnaire survey. The sample size of this study is 211respondents who have been customers of organized retail store. Empirical analysis is carried out in five stages that combine chronbach’s alpha test, frequency distribution, chi-square test and structural equation modeling (SEM). The findings of this study suggest that leisure is the most important reason behind the visit of customers to organized retail. The results confirm that behavior intension has positive effect on behavior (customer perception). Behavior intension is the most important influence factor, followed by perceived usefulness, attitude and perceived ease of use.

   No of Download : 11    Submit Your Rating     Cite This       Full Article
Abstract

Art has always been a language of expression and communication. Infact, it is the oldest universal language existing with evidence, and can be found in pre-historic caves as well. Human beings used to communicate through the images. They were so brilliant and creative in communication through the multiple imagery dialogue that it became an essential part of their daily life. The biggest examples can be observed in the form of Ajanta Cave paintings, which are still mysterious, yet can easily be understood and expressed. It’s a language which signifies the value of symbols, forms, and identity. It represents the unique cultural identity in all its diversity and richness. It creates community, and builds a connection throughout generations. There have been several questions about how this idea of creation comes in one’s mind. Is this the curiosity or anxiety to know or to express or just to mark one's presence? Despite this fact, it was also a medium of teaching and preaching as well. The art as poetry, dance, music, paintings etc. have been the prime sources of teaching since the ancient times. It is a great educative medium with learning by making.

   No of Download : 28    Submit Your Rating     Cite This       Full Article
Abstract

Kinetics of oxidation of Alanine acid by N-chlorobenzamide was studied in aqueous acetic acid medium at different concentrations of NCB, amino acid, H+, NaClO4 and at different solvent polarities at constant temperature. The study reveals the following kinetic features.The reaction follows first order kinetics with respect to Alanine and N-chlorobenzamide. The rate of the reaction is not affected by an increase in the concentration of sodium perchlroate. The rate of the reaction increase with increase in the acetic acid content in the solvent mixture acetic acid and water. An increase in the concentration of the H+ ion increases the rate of the reaction linearly.

   No of Download : 16    Submit Your Rating     Cite This       Full Article
Abstract

Energy security is the most challenging task of 21st century. But this task needs to get addressed dynamically. There is a need of systematic investigation on potential sources of bio energy and enhancing their yield using scientific methods. This study aims at understanding the effect of Nitrogen supplementation on growth and biomass productivity of microalgae. The effect of Nitrogen supplementation on chlorophyll-a, lipid and carbohydrate content in microalgae consortium has been observed. The effect of two different nutrient media on biomass composition of microalgae consortium at optimized urea concentration has also been observed for 21 days in control, BG-11 and BBM media. The results indicate that at 0.1% Urea treatment the BBM media favours the micro-algal growth compared to the BG-11 media. But, in absence of Urea, the BG-11 media favours growth over BBM media at later stages. Highest value of Chlorophyll-a concentration was reported in T1 (0.1% Urea) followed by Control and T2 (0.5% Urea) on 21st day of cultures.

   No of Download : 11    Submit Your Rating     Cite This       Full Article
Abstract

Radon and Thoron concentrations have been measured in the soil along Jwalamukhi thrust in Himachal Pradesh (North western Himalaya), India. The solid state nuclear track detectors (SSNTD) have been fixed at fourty six locations in the north western part of Hamirpur district of Himachal Pradesh. The values of Radon concentration have been observed in the range 490.75 Bq/m3 to 6797.25 Bq/m3 and Thoron varied from 154 Bq/m3 to a maximum value 8033.5 Bq/m3. Calculated values of porosity for different locations varied in the range 0.91 to 0.99.