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 PROBLEMS FACED BY EMPLOYEES IN IMPLEMENTATION OF CRM BY RETAIL BANKS


    Author(s):  DR. R. SANGEETHA, MR. G. DINESH KUMAR  
Abstract

Customer relationship management is involved in various sectors which provide enormous benefits to various sectors in order to maintain a better relationship with the existing customers. Implementation of CRM in industries allows them to understand the requirements of customers more effectively. Implementation of CRM provides space for development of new product and improvement in existing products. This makes the industries to gain reputation and to grow in the market. Even though there are many benefits by adoption of CRM system, there are some problems faced by various industries which include huge monetary investment and non-monetary investment. The important challenge faced by industries in adoption of CRM is slow return on investment.


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