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AWARENESS AND PREFERENCE TOWARDS DIGITAL PAYMENT MECHANISMS- A STUDY OF CUSTOMER PERCEPTIONS
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Author(s):
DR. G. CHINA BABU
Vol - 9, Issue- 3 ,
Page(s) : 352 - 361
(2018 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
India has shown tremendous potential for technology adoption and retail customers’ (individuals) adjustment during the demonitisation period. People have shifted conveniently from traditional cash mode of payments to adopting digital payment mechanisms for all kinds of transactions. The Digital India program is a leading program of the Government of India with a vision to transform India into a digitally empowered society and knowledge economy. “Faceless, Paperless, Cashless” is one of professed role of Digital India. To transform into a digital economy, there is a rapid endorsement of digital payments mechanisms appropriate to different sectors of the economy.
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