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NESTLE INDIA AND ITS REVIVAL:A CASE STUDY ON MAGGI BRAND
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Author(s):
NAVLEEN KAUR, GURLOVELEEN KAUR
Vol - 8, Issue- 8 ,
Page(s) : 427 - 430
(2017 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
The favorite and most preferred instant food product of children, Maggi Noodles, got entangled in its ethical issues of the ingredients being used. The safety of the consumers was found to be hazardous inclining us to give its detailed study with certain facts and figures. The study focuses on the causes of destructive positioning and its aftermath. The corporate social responsibility of Nestle India was tremendously cross- questioned with its after test results, by food regulatory authorities.The public relations of the Company got worsely affected with the issues stated. It made us to further focus on its repositioning state as well as its policies of managing the crisis period.
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