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EXTRINSIC AND INTRINSIC MILK ATTRIBUTES AND MILK TYPE: A STUDY IN HARYANA
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Author(s):
DR. VINOD KUMAR BISHNOI, SANDEEP MUWAL
Vol - 8, Issue- 8 ,
Page(s) : 416 - 420
(2017 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
This study investigates the difference in consumer’s perceptions regarding the importance attached to milk attributes (intrinsic and extrinsic) depending upon the type of milk consumed i.e. raw and pasteurized milk. The article is based on 122 respondents from Hisar, Haryana. One-way analysis of variance indicated that consumer’s perceptions concerning the intrinsic and extrinsic milk attributes do not vary based on the type of milk consumed.Results revealed that both the raw and pasteurized milk’s consumers place equal importance to quality, taste, fat content, and price. Implications and directions for future research are also discussed.
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