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CORPORATE SOCIAL RESPONSIBILITY: A STUDY OF PRIVATE SECTOR ENTERPRISES IN RAJASTHAN
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Author(s):
DR. ADITI JAIN, MS. MONA SINGHAL
Vol - 8, Issue- 8 ,
Page(s) : 394 - 400
(2017 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
In the scenario of today’s competitive world where every organization is heading towards achieving new heights of profitability, ignoring the needs of the environment and its development, there is a need to mend the ways and focus towards a new tomorrow. For that its high time for the corporate world to change its direction from where the rat race is progressing and join hands with the society to improve the quality of its life. A critical analysis has to be done about the problems in our society and furthermore, necessary steps should be implemented to enhance the levels of sustainability. All this can be done by undertaking one possible and feasible solution i.e. Corporate Social Responsibility.
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