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ROLE OF BEHAVIORAL FINANCE IN SHAPING MODERN MARKETING CAMPAIGINS
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Author(s):
DR.ANCHAL SINGH,DR VAIBHAV,DR. LAL BABOO JAISWAL
Vol - 14, Issue- 2 ,
Page(s) : 235 - 244
(2023 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
Behavioral finance, which studies the psychological factors shaping financial decisions, has gradually moved beyond the domain of investment behavior and become a powerful tool for marketers.
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