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BEHAVIORAL AND ETHICAL IMPLICATIONS OF DARK PATTERNS IN ONLINE RETAIL: A SYNTHESIS OF THEORETICAL AND EMPIRICAL PERSPECTIVES
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Author(s):
DR. MANPREET KAUR
Vol - 11, Issue- 8 ,
Page(s) : 121 - 125
(2020 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
The rapid maturity of digital and social media marketing has introduced a "dark side" to technology-mediated commerce.
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