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MENTAL ACCOUNTING AND SPENDING BEHAVIOUR: AN EMPIRICAL STUDY ON MIDDLE-INCOME HOUSEHOLDS IN URBAN DELHI
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Author(s):
DR NITI ARORA
Vol - 16, Issue- 3 ,
Page(s) : 167 - 175
(2025 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
This research is meant to examine how the concept of mental accounting has been deployed to encourage spending among middle-income households in the urban surroundings of Delhi
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