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STUDY OF MEDIA HABITS OF RURAL CONSUMERS WITH RESPECT TO ADVERTISING
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Author(s):
MR. SANDEEP V. BURKEN
Vol - 9, Issue- 9 ,
Page(s) : 181 - 187
(2018 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
An end-user of the goods sold in rural markets is referred to as a rural consumer. Rural marketing is a two-way process in which products are brought into rural markets for production and consumption as well as exported to urban areas.
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