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THE USE OF ARTIFICIAL INTELLIGENCE IN ENHANCING CUSTOMER SATISFACTION IN BANKING SERVICES IN INDIA: AN EMPIRICAL STUDY USING THE TAM MODEL
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Author(s):
DR SUDHANSHU SINGH,GAURAV SHARMA
Vol - 16, Issue- 6 ,
Page(s) : 93 - 98
(2025 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
The global banking sector has experienced significant transformation in recent years, primarily due to rapid advancements in digital technologies—especially Artificial Intelligence (AI). In India, where banking is pivotal to inclusive economic development
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