International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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CHALLENGES IN SHIFTING FROM TRADITIONAL TO GREEN MARKETING

    2 Author(s):  DR PRABHDEEP KAUR GILL,HARSHDEEP KAUR

Vol -  16, Issue- 6 ,         Page(s) : 64 - 67  (2025 ) DOI : https://doi.org/10.32804/IRJMST

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Abstract

The rise in worldwide attentiveness of ecological issues and the rising demand for sustainable products has led to the growth of green marketing in India.


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