CHALLENGES IN SHIFTING FROM TRADITIONAL TO GREEN MARKETING
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Author(s):
DR PRABHDEEP KAUR GILL,HARSHDEEP KAUR
Vol - 16, Issue- 6 ,
Page(s) : 64 - 67
(2025 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
The rise in worldwide attentiveness of ecological issues and the rising demand for sustainable products has led to the growth of green marketing in India.
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