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THE IMPACT OF INFLUENCERS' EXPERTISE, TRUSTWORTHINESS, AND ATTRACTIVENESS ON PURCHASE INTENTIONS TOWARDS SUSTAINABLE PRODUCTS
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Author(s):
NUPUR KASHYAP
Vol - 16, Issue- 1 ,
Page(s) : 184 - 197
(2025 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
In today's tech-savvy world, social media has a noticeable impact on consumers purchase choices and decisions. Hence, the research on influencers' attributes and purchase intention is evolving. The current research acknowledges the importance of social media platforms for promoting and advertising sustainable products.
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