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E-SERVICE QUALITY IN HOME ENTERTAINMENT PLATFORMS: A LITERATURE REVIEW OF REGIONAL PREFERENCES AND VIEWER SATISFACTION IN INDIA
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Author(s):
LAKSHMI KANNAN, DR.K.RAVICHANDRAN, DR. K.ANANDHI
Vol - 16, Issue- 5 ,
Page(s) : 148 - 158
(2025 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
The rapid expansion of home entertainment or OTT platforms in India, especially after the pandemic lockdown, can be attributed to affordable internet, increased smartphone usage, diverse content and evolving consumption pattern of people.
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