IMPACT OF ONLINE MARKETING ON CONSUMER BUYING BEHAVIOUR
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Author(s):
MAHIMA MITTAL
Vol - 15, Issue- 10 ,
Page(s) : 65 - 73
(2024 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
Online marketing is the process of promoting a company's products or services via the internet. E-commerce is associated with online marketing to enable business transactions.
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