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STRATEGY AND PERFORMANCE: INVESTIGATING THE EFFECTIVENESS OF HRM IN THE SUSTAINABLE MARKETING PERFORMANCE OF AN ORGANIZATION
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Author(s):
RAHUL RAI
Vol - 16, Issue- 1 ,
Page(s) : 47 - 62
(2025 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
Due to the advancements in technology, the nature of the workplace has become more complex and unpredictable than ever before in the 21st century. Human Resource Management (HRM) has turned out to be an essential part of developing
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