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INFLUENCE OF GREEN MARKETING ELEMENTS ON CUSTOMERS' PURCHASE INTENTION
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Author(s):
VIPRA KAPOOR
Vol - 12, Issue- 10 ,
Page(s) : 127 - 135
(2021 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
The practice of green marketing developed from businesses' concern about the environment. These businesses have understood that their survival and continuance depend on a convergence of their interests with those of individual and group consumers and society.
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