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GREEN MARKETING
2
Author(s):
DR. KUSUMA M ,DR. ASIFULLA A
Vol - 15, Issue- 1 ,
Page(s) : 19 - 24
(2024 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
The modern world has led consumers to become gradually concerned about the environment. Green marketing is a phenomenon that has become, for the most part, essential in modern markets and has emerged not only as a fundamental concept in India but also as an important strategy for facilitating sustainable development at a global level.
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