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CULTURAL –SOCIAL IMPACT ON MARKET DECISION MAKING
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Author(s):
DR. VIPRA SHUKLA
Vol - 14, Issue- 12 ,
Page(s) : 26 - 29
(2023 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
This article focuses on the social and cultural forces that shape and affect individual behavior in the market environment. Every person reflects the interaction of his or her own unique personality with the collective forces of the culture and milieu in which he or she has developed and experienced life.
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