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UNRAVELLING PURCHASE INTENTIONS AND MOTIVATIONS: INDIAN MILLENNIAL GREEN PURCHASE INTENTIONS IN FMCG PERSONAL CARE PRODUCTS
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Author(s):
AMANPREET KAUR MISHRA
Vol - 14, Issue- 11 ,
Page(s) : 39 - 53
(2023 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
Understanding the relationship between motivations and intentions is pivotal in comprehending consumer behaviour, especially concerning purchases of green products. Intentions, defined as conscious decisions to act, contrast with motivations, which stem from deeper, often subconscious, reasons driving behaviour.
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