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ASSESSING THE ROLE OF BRANDING IN THE MARKETING OF OTC PHARMACEUTICAL PRODUCT : A CASE OF PAIN RELIEF GEL / CREAM.
Dhyani Shah, Pravinkumar Taviyad,Dr. Bijal Zaveri.2021 .6,s.l.:
IRJMST,2021,
International Research Journal of Management Sciences & Technology
,Vol.12 www.IRJMST.com
Abstract
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