Research Gateway

Abstract

The purpose of this research is to hit upon mainly on the preference regarding cold drinks among the customers of Ahmedabad. This research has helped us to know about the perception of customers regarding different types of cold drinks available in the market. Once was a time when carbonated drinks were in high demand in the Indian market but with change in time and level of awareness in customers regarding side effects of consuming carbonated drinks has inspired us to conduct this research so we can come to know which type of cold drinks customers prefer. After conducting this research, we also came to know about various other factors which have affected the perception of the customers. The research helped us to understand the awareness level of the customers regarding side effects of consuming harmful cold drinks. This research enlightens us about the level of satisfaction of the consumers regarding various factors of cold drinks such as quality, quantity, price, etc. Consumers were also asked about the factors which may affect their decision to buy cold drinks. This research is very helpful to understand the changing taste of the consumers regarding cold drinks as well as the demand and expectations of the customers which can help the cold drinks companies to satisfy the consumers’ needs.