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 EFFECT OF RETAIL EMPLOYEE BEHAVIOR ON CUSTOMER PURCHASE INTENTION: WITH SPECIAL TO EASY DAY STORES IN DELHI/NCR


    Author(s):  SHUBHAM KUMAR, DR.TEENA BAGGA  
Abstract

The retail industry of India has become one of the most dynamic industries in the global market with the entry of several new players. Moreover, it accounts for over ten per cent of India’s Gross Domestic Product (GDP) and contributes about eight per cent to the country’s employment, making it the world’s fifth-largest destination in retail space. This research focuses on investigating the relationship between employee behavior and consumer purchase intention and to assess the service quality of Easy Day Stores in Delhi/NCR.


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