1. Kaizen
https://en.wikipedia.org/wiki/Kaizen
https://in.kaizen.com/about-us/definition-of-kaizen.html
2. Six Human Needs by Antony Robbins
https://www.tonyrobbins.com/podcast/why-we-do-what-we-do/
3. Ted Talk
How to Make a Behavior Addictive by Zoe Chance
https://www.youtube.com/watch?v=AHfiKav9fcQ&t=758s