International Research journal of Management Science and Technology
ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST
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THE INFLUENCE OF EMPLOYER BRANDING ON TALENT ACQUISITION: A REVIEW OF 10 YEARS
4 Author(s): MS. ANSHITA SRIVASTAVA, DR. NIDHI SHUKLA, DR. VIBHUTI TRIPATHI,DR. RAJLAXMI SRIVASTAVA
Vol - 9, Issue- 6 , Page(s) : 90 - 100 (2018 ) DOI : https://doi.org/10.32804/IRJMST
With increasing global competition, employer branding becomes the necessity of organizations if they want to gain competitive edge in market. With changing technologies and intense competition, potential employees become very peculiar while choosing employers. Employers need to represent them as an attractive and desirable employer by creating unique and strong employer brand; it will help them acquiring talented workforce.