International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

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MARKETING MANAGEMENT FOR SMALL BUSINESS

    1 Author(s):  DR.T.THILEEPAN

Vol -  12, Issue- 11 ,         Page(s) : 87 - 94  (2021 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Marketing has had a strong impact on business and the very way that companies go about conducting their own. In the industrial era, businesses were solely focused on turning a profit. As new businesses emerged, they started recognizing customers had more choices when deciding on products and services, so businesses began focusing on earning customers’ rust and loyalty. The focus on customers over profits was the start of modern marketing. Over the years, there have been significant advances in the way businesses implement marketing strategies, and with the latest marketing technological advances, marketing has become far more efficient and beneficial.

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