International Research journal of Management Science and Technology

  ISSN 2250 - 1959 (online) ISSN 2348 - 9367 (Print) New DOI : 10.32804/IRJMST

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 79    Submit Your Rating     Cite This   Download        Certificate

A STUDY OF GREEN MARKETING AND ITS IMPACT ON BUYING BEHAVIOUR IN DELHI (NCR )

    2 Author(s):  RITU KHERA,DR. GARIMA SHARMA

Vol -  12, Issue- 9 ,         Page(s) : 50 - 55  (2021 ) DOI : https://doi.org/10.32804/IRJMST

Abstract

Green marketing is going to be proactive topic with it steps into the world of the consumers where consumers are not only aware for the multiple brands and their perceived quality but also they have started to pay more attention to the environment and thereby becoming more eco friendly. Therefore the companies are also exploring the various ways for communicating with the customers so that customers can be retained as loyal for long by adopting green marketing. The aim of the study is how consumer buying behavior is affected by the green marketing. How demand could be enhanced by pursuing the green strategies.

[1] Kohut, A., & Shriver, J. (1989). Environment regaining a foothold on the national agenda. Gallup Report, 285
[2] Kassaye, W. W. (2001). Green dilemma. Marketing Intelligence & Planning, 19 (6),
444-55.
[3] Chitra, K. (2007). In Search of the green consumers: A perceptual study. Joumal of Services Research, 7(1),173-191.
[4] Babita Saini (2010), Green marketing and its impact on consumer buying behavior,
International Journal of Engineering Science Invention, Volume 2 Issue 12, PP.61-64

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details