IMPACT OF SOCIAL FACTORS ON INVESTMENT BEHAVIOUR OF WORKING WOMEN – A CASE STUDY OF HYDERABAD KARNATAKA REGION
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Author(s):
VEENA. M, DR. RAMESH O OLEKAR
Vol - 9, Issue- 4 ,
Page(s) : 68 - 88
(2018 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
Investor behaviour is a hot cake in the academic community. The Investor behaviour is the process by which Investor tends to satisfy his/her needs by showing their choices. An in-depth review of literature has done to identify the factors influencing investment behaviour of investors in general. Among, few studies have examined the impact of these Social factors on investment behaviour of investors. And those studies revealed that social factors have significant influence on investment behaviour of investors. Comparatively (gender wise), most of the women were influenced by social factors. Hence, a study has taken up to examine the impact of Social factors on investment behaviour of working women exclusively at Hyderabad Karnataka Region of Karnataka. A descriptive study has been conducted with 480 samples selected based on convenient sampling method. The primary data has been collected with a structured, pretested questionnaire and the data collected were analysed through both descriptive and inferential statistics computed with the help of SPSS software. The study explored the fact that demographical factors have significant impact on the investment behaviour of working women.
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