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MOBILE BANKING: THE REVOLUTION IN DIGITALIZATION OF FINANCIAL SERVICES WITH SPECIAL REFERENCE TO STATE BANK OF INDIA
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Author(s):
ANJALI DEVI
Vol - 9, Issue- 4 ,
Page(s) : 49 - 58
(2018 )
DOI : https://doi.org/10.32804/IRJMST
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Abstract
The banking scenario today is far removed from what it used to be ten or fifteen years back. Factors such as digitalization, proliferation of smart phones, and easier access to the internet have all combined to completely change the dynamics of banking in India. The internet has changed the way we search for information and shop for products. Especially Mobile technology is revolutionizing the global banking and payment industry across the world. It offers new opportunities for banks to provide added convenience to their existing customers in developed countries and reach a large population of unbanked customers in emerging markets. Banks are already investing in mobile technology and security, in developing Smartphone apps which are the significant innovation of mobile banking and also in improving the financial literacy of consumers.
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